Author: Qaalfa

Deepfakes and Synthetic Media: the need to understand how we interpret our new reality

In the famous intro to the 1960s TV show, Twilight Zone, Rod Serling says “You are about to enter another dimension. A dimension not only of sight and sound but of mind. A journey into a wondrous land of imagination. Next stop—The Twilight Zone."   We have entered the twilight zone via the possibilities of AI.  [...]
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Sustainable experience design: linking values & fashion

Sustainability encompasses both institutional responsibilities and personal choices, intertwining to shape a more eco-conscious society. The importance of individual actions in driving broader societal change cannot be overstated. This principle is evident in various aspects of our lives, including the fashion industry, which serves as a powerful lens through which to examine the interplay between [...]
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Unveiling the Power of Behavior Science: Why You Should Dive into its Principles

As a freshman at university, one of my favorite classes was microeconomics. To this date, I remember learning about the price elasticity of demand. The basic premise is that if you decrease the price you increase the demand and vice versa. It makes perfect logical sense and it works … sometimes. Then, some 15 years [...]
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Moving to Net Zero: Lessons from digital transformation

Digital Transformation has taught me an important lesson for approaching the new challenge at the intersection of digital and net-zero. A critical aspect of navigating any transformation involves making strategic decisions about your organization's direction. What's your move? Do you stick with your core business, branch out into new territories, or go big and transform [...]
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Business Mic Podcast w/ Qaalfa Dibeehi: CX, sustainability and technology

As part of the Business Mic podcast, Daudi Mugabi spoke with Qaalfa Dibeehi, former Dean of the Majid Al Futtaim Leadership Institute and member of the Board of Directors the  Customer Institute and current Partner at Human2outcome, which was recently recognized as the "Educational Services Company of the Year" by Entrepreneur Middle East. Qaalfa emphasized the significance [...]
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Customer Institute: a CX organisation that gives back

The Customer Institute is a not-for-profit, global organization whose mission is to be the go-to source for B2B, B2C, and public-sector organizations to excel through customer centricity. The Customer Institute searches, develops, and promotes best practices to prove the value of customer centricity to help organizations expedite corporate growth. Its leadership includes some of the best thought leaders, [...]
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