Author: Qaalfa

Queuing lessons from the Oasis Comeback Tour 2025 ticket sales CX

Two super smart (originally) working-class chaps from Manchester made hundreds of millions (Sterling!) yesterday. 💷 🏆 I was one lucky customer who secured tickets to the Oasis Comeback Tour 2025. The experience was stressful. On my social media half the world away, I saw the ticketing sites struggling to keep up with 15 years’ worth [...]
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CX Evolve Summit 2024 sponsored by Khaleej Times

The 4th edition of the CX Evolve Summit 2024 sponsored by Khaleej Times took place August 29.  It's more important than ever for organizations to map out and create a wow experience throughout the customer journey with their brand. With rising competition and a rapidly evolving global landscape, trust between consumers and brands is more [...]
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Human2outcome partnering with CX KSA to deliver CX training in Saudi Arabia

Human2outcome has established a strategic partnership with CX KSA aimed at driving knowledge and excellence in Customer Experience in Saudi Arabia. CX KSA:  emerged after identifying a gap in the Saudi market: a need for genuine customer centricity intertwined with an understanding of the Kingdom’s rich cultural backdrop. Their expertise lies in elevating customer experiences [...]
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Suite Success with Paolo Barbesino

Welcome to “Suite Success: The CX Leadership Series,” where I unlock executive insights on customer experience practices and practitioners from the outside-in talking with leaders who are not CX practitioners by profession (eg, finance, marketing, operations, legal, etc).  These senior executives wield profound influence over how their organization prioritizes and implements customer-centric strategies.  They share [...]
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The Role of the Devil’s advocate “10th Man” in Business

On LinkedIn there  was recently a host of  characterizations about toxic personas that should never be part of any leadership team — and yet they actually are. Such bad corporate citizens nurture the groupthink of these compact social formations that lead an organization. We also know that fighting groupthink is existential for any organization. Paolo states that [...]
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Perspectives on the Starbucks beta-experience with Web3 and NFTs

Starbucks closed its Odyssey beta platform— a pioneering NFT-based rewards program, on March 31, 2024.  Odyssey was launched as an innovative extension of the traditional Starbucks Rewards in to the dynamic Web3 space. It promised unique experiences and rewards, such as NFT stamps and exclusive tours, emphasizing deeper engagement and community building.  However, its conclusion [...]
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