Qaalfa, Author at Human2outcome

The Experience of Scarcity: creating urgency and exclusivity

A couple of weeks ago one of my neighbors bought a brand new car - Kia Stinger. As is customary with guys I congratulated him on the new acquisition and exchanged a few words about the car. It was a very brief conversation as we were just coming home with the two kids. What was [...]

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Perspectives on the Starbucks beta-experience with Web3 and NFTs

Starbucks closed its Odyssey beta platform— a pioneering NFT-based rewards program, on March 31, 2024. Odyssey was launched as an innovative extension of the traditional Starbucks Rewards in to the dynamic Web3 space. It promised unique experiences and rewards, such as NFT stamps and exclusive tours, emphasizing deeper engagement and community building. However, its conclusion [...]

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Sustainability Scope 3 – an opportunity for CX

CX professionals and sustainability experts should work together to improve the focus on Scope 3 emissions of their products and services. Scope 3 emissions are the result of activities from assets not owned or controlled by the business, but that the business indirectly affects in its value chain. But Scope 3 emissions are a contested [...]

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Rational vs Intuitive Systems: Which system are your customers using?

Think about the times you’ve been “of two minds” about something, whether it was about having a cake for dessert when you said to yourself that you’ll go on a diet or your gut was telling you not to trust that sales agent but the offer seemed of really good value? In all these cases [...]

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Purpose, Values and Employee Engagement

How does a business ensure that its people are happy and willing to make that sacrifice for the greater good of the business? It helps and perhaps is even necessary that they all share a common purpose. John Kotter and James Heskett, “Corporate Culture and Performance“, found that companies operating with a shared sense of [...]

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Winning by Losing: Loss Aversion and the Endowment Effect

People hate losing much more than they like to win and like to keep to what they already have. Learn how to use these. Imagine that you are a sales agent selling home insulation. You can talk to people about the benefits of insulation and that they can save 50 cents a day by insulating [...]

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Posted on November 29, 2023November 29, 2023
Qaalfa
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Human2outcome: “Educational Services Company of the Year” by Entrepreneur Magazine Middle East

Human2outcome (H2O) has been recognised as the "Educational Services Company of the Year" by Entrepreneur Magazine Middle East! See it here. Why This Matters: This award is a testament to our unique approach in transforming mindsets, behaviors and journeys, essential for successful corporate transformation. Our philosophy at H2O is straightforward yet impactful: · Enlighten, Engage, Educate, [...]

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Human2outcome has 3 Independent Advisors of NPSx by Bain & Co.

Human2outcome now has 3 authorized Independent Advisors of NPSx℠, by Bain & Company: Jihane Tehini, Kuldeep Chouhan and Qaalfa Dibeehi. They are also now official Bain Certified CX and NPS Practitioners (CCX). NPSx℠ has world-class tools, technologies, and training bringing together the best of Bain's customer-first thinking, packaged in a simple and accessible way. These [...]

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The Sustainability Revolution Will Not Be Televised

Are we experiencing sustainability as a revolution? In his book “Revolutions: a very short introduction”, Jack Goldstone points out that revolutions arise from a combination of structural and transient factors. Structural causes represent enduring, overarching trends that gradually weaken established social institutions and relationships over the long term. In contrast, transient causes involve specific events [...]

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Posted on February 12, 2024February 12, 2024
Qaalfa
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Deepfakes and Synthetic Media: the need to understand how we interpret our new reality

In the famous intro to the 1960s TV show, Twilight Zone, Rod Serling says “You are about to enter another dimension. A dimension not only of sight and sound but of mind. A journey into a wondrous land of imagination. Next stop—The Twilight Zone." We have entered the twilight zone via the possibilities of AI. [...]

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Author: Qaalfa