Qaalfa Dibeehi is a Customer-Led Transformation Strategist, author, and keynote speaker. Founder of Human2outcome and former VP and Principal Analyst at Forrester Research. Former Dean of the Majid Al Futtaim Leadership Institute and Board Director at the Customer Institute. He has worked with organisations across Europe, North America, the Middle East, Africa, and Asia on customer experience, behavioural science, and customer-led transformation.