Qaalfa Dibeehi was the featured speaker at CX Day hosted by the Human Resource and Services Administration (HRSA) of the Kingdom of Saudi Arabia (KSA), in collaboration with Kaizen Consulting. The session brought together HRSA’s ministerial and executive leadership to explore how beneficiary/ citizen experience can drive measurable impact across public service delivery. His keynote focused on “Finding ROI in CX for Government Services”, a theme that is front and center in KSA’s mega projects.

Together with Kaizen Consulting (KSA), we’re continuing the conversation with other ministries interested in elevating CX as a lever for trust, efficiency, and national vision.

Qaalfa Dibeehi is a Customer-Led Transformation Strategist, author, and keynote speaker. Founder of Human2outcome and former VP and Principal Analyst at Forrester Research. Former Dean of the Majid Al Futtaim Leadership Institute and Board Director at the Customer Institute. He has worked with organisations across Europe, North America, the Middle East, Africa, and Asia on customer experience, behavioural science, and customer-led transformation.