Qaalfa Dibeehi had the privilege of joining a great team of CX professionals in the 2025 CX World Games (CXWG), a friendly competition where customer experience thinking is used to solve real problems faced by charities.
Founded by Christopher Brooks in 2020, the CXWG transforms expertise into impact in a socially impactful way. This year, CXWG focused on three powerful causes 1) Business Beats Cancer Edinburgh, 2) Sol En Los Andes in Colombia, and 3) the Agandi Foundation in Uganda.
Qaalfa’s team was fortunate enough to win the overall competition. Here’s a video peek into their journey.
Qaalfa Dibeehi is a Customer-Led Transformation Strategist, author, and keynote speaker. Founder of Human2outcome and former VP and Principal Analyst at Forrester Research. Former Dean of the Majid Al Futtaim Leadership Institute and Board Director at the Customer Institute. He has worked with organisations across Europe, North America, the Middle East, Africa, and Asia on customer experience, behavioural science, and customer-led transformation.