ROI of Government CX in Saudi Arabia

By Qaalfa Dibeehi

ROI of Government CX in Saudi Arabia

Qaalfa Dibeehi was the featured speaker at CX Day hosted by the Human Resource and Services Administration (HRSA) of the Kingdom of Saudi Arabia (KSA), in collaboration with Kaizen Consulting. The session brought together HRSA’s ministerial and executive leadership to explore how beneficiary/ citizen experience can drive measurable impact across public service delivery. His keynote focused on “Finding ROI in CX for Government Services”, a theme that is front and center in KSA’s mega projects.

Together with Kaizen Consulting (KSA), we’re continuing the conversation with other ministries interested in elevating CX as a lever for trust, efficiency, and national vision.